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How Dragons’ Den missed out on a £360 Million Investment Opportunity
How the Dragons’ missed the investment of a lifetime with Brewdog
It was 2008 and the world was in despair with a global recession that brought down some of the largest corporate empires.
But in the midst of this, two mates and a dog were having the time of their lives brewing craft beer and dreaming of a new world. I can imagine back then that they would have likely have been considered a couple of hipsters who were not destined to succeed in what was becoming a busy marketplace.
Craft Beer has probably crossed paths with you at some points.
As I’ve enjoyed a beer in the pub with friends conversation has often turned to how incredible it would be to make our own beer. Perhaps one day it will turn into more than conversation just as it did for James Watt and Martin Dickie.
In 2007 James and Martin started BrewDog with a mission to make other people as passionate about great craft beer as they were. In April 2007, in a godforsaken industrial estate in north east Scotland, BrewDog came howling into the world.
These two friends decided to pitch their business in 2008 to the Dragons. I’m fortunate to be connected with James…
