Member-only story
Why Lush got their anti-Police campaign so wrong when they could have got it so right.
Yes, you have probably seen the #flushlush, you have probably seen a post such as this:
This was the display at a Lush store. I was scrolling through my Facebook feed in a few minutes of boredom hoping for something to catch my eye and this popped up (let’s not talk about pointless Facebook scrolling here though). It caught my eye initially as I thought a shop had been broken into.
Then I noticed the slogans. I didnt realise “Police Spies out of Live” was a generalisation that was accepted? I saw #SPYCOPS and had no idea what it was. So I clicked on the post as I then clocked the Paid to Lie image. I suddenly thought what a load of rubbish. How can a shop seriously generalise that the“Police” in their entirety (there is nothing to suggest it was a small group in this display) are Paid to Lie.
Then it really hit me — this was Lush. A company who have in the last month revolutionised my shower routine with their naked shampoo and shower gels.
I felt offended. I speak with Police Officers daily, I know how much work they do, how dangerous it is and how thankless it is. To see a shop that I believed had such morality pushing such a broad claim was poor.
